Rapid regional growth and evolving consumer demands have spurred banks like UOB to redefine their operational frameworks. With challenges in ensuring cost-efficiency, scalability and adaptability within the integration process is crucial. UOB’s $3.6 billion acquisition of Citigroup’s ASEAN consumer banking operations marked a transformative step, reinforcing its position in Indonesia, Malaysia, Thailand, and Vietnam. Despite significant asset growth, the acquisition posed challenges in technological integration, customer retention, and regulatory compliance.
The case study delves into UOB’s journey, highlighting its transition from fragmented legacy systems to a streamlined operational model. Leveraging its phased “golden copy” integration approach, UOB successfully merged Citigroup’s complex data and IT systems into its Silverlake Integrated Banking Software (SIBS) framework. 

Survey date:
November 2024
Delivery:
The detailed file is available in PDF format (13 pages) and will be directly delivered to your account following online payment confirmation.

The report includes:
1. How potentially integrating legacy infrastructure led to scalability and cost-efficiency challenges
2. UOB’s strategy using a "golden copy" process, focused on maintaining customer trust and system compatibility.
3. Analysis on UOB’s lifestyle and digital transformation strategy
4. Business impact analysis on UOB’s financials post the acquisition
5. Key learnings from UOB’s integration process across ASEAN