China & Greater China

Greater China Insights

TABInsights provides independent research, primary survey intelligence, and bespoke market analysis on China's banking and financial services industry — produced from our Beijing research office and informed by more than two decades of institutional coverage across mainland China, Hong Kong, and Taiwan.

Why China demands dedicated research

China's banking system is the largest in the world by total assets, with the four state-owned commercial banks alone holding more combined assets than the entire European banking system. The country's financial industry operates under a distinct regulatory architecture, a capital market structure that diverges materially from international norms, and a technology and payments ecosystem — built around WeChat Pay, Alipay, and a state-directed digital currency programme — that has no direct equivalent elsewhere.

For technology vendors entering the Chinese market, for international banks benchmarking against Chinese peers, and for financial institutions seeking to understand the internationalisation of the renminbi and Chinese capital flows, the analytical frameworks applied to Western markets frequently do not transfer. Research produced from outside China, without institutional relationships and Mandarin-language primary source access, consistently misreads both the pace and the direction of change.

TABInsights addresses this gap through a dedicated research team based in Beijing, with direct access to Chinese financial institutions, regulatory bodies, industry associations, and the practitioner community that shapes China's financial industry from within.

What we cover

Our China research spans the following areas:

Banking performance and rankings

We track the financial performance of China's major commercial banks — the Big Four state-owned banks (ICBC, CCB, Agricultural Bank of China, Bank of China), the joint-stock commercial banks, and the leading city commercial banks — against both domestic peers and global benchmarks through the TAB Global 1000 dataset. This includes profitability metrics (ROAE, ROAA, NIM), capital adequacy, asset quality, and loan and deposit growth trends.

Retail banking and wealth management

China's retail banking sector is undergoing structural change driven by margin compression, the collapse of the property wealth model, and a shift in household savings behaviour toward capital markets and mutual funds. We track how China's banks are responding — through customer segmentation, private banking build-outs, and AI-enabled product personalisation.

Renminbi internationalisation

TABInsights conducts the Global RMB Internationalisation Survey in partnership with leading financial institutions — one of the most widely cited primary surveys on cross-border RMB usage, trade settlement, and the renminbi's role in global commodity markets and reserve portfolios. Results are published annually and inform both institutional strategy and regulatory dialogue.

Technology and fintech

We analyse China's bank-backed fintech ecosystem — CCB Fintech, OneConnect, and the embedded finance architectures built by China's major state and commercial banks — as well as the competitive dynamics between banks and the technology platforms that have reshaped retail financial services in China.

Overseas expansion and cross-border banking

China's major banks are expanding their international footprint through outbound corporate lending, renminbi clearing network development, and Belt and Road-linked infrastructure finance. We track the pace, structure, and geographic concentration of that expansion and benchmark it against global peers.

Market entry intelligence

For international technology vendors and financial services firms seeking to enter or expand in the Chinese market, we provide bespoke market entry studies covering market sizing, competitive landscape mapping, regulatory requirements, distribution channel analysis, and localisation strategy. See our Market Research & Surveys service below.

Market research & surveys

TABInsights operates a dedicated research capability in Beijing for institutional clients that require primary intelligence on China's financial services market — intelligence that cannot be assembled from public data alone.

Market entry studies

We help technology vendors and financial services firms conduct structured market entry assessments for the Chinese financial industry. A typical engagement covers:

  • Market sizing and addressable opportunity, segmented by institution type, geography, and product category
  • Competitive landscape analysis — identifying domestic incumbents, foreign entrants, and technology platform competitors
  • Regulatory and licensing requirements specific to the target product or service
  • Distribution and partnership channel mapping
  • Market entry strategy options with structured assessment of risk, speed, and resource requirements

Our Beijing team conducts this work in Mandarin, drawing on direct relationships with Chinese financial institutions, regulators, and industry associations that cannot be replicated through desk research.

Surveys — consumers and industry professionals

We design and field surveys across two audiences:

Consumer surveys — nationally representative panels of Chinese retail banking customers, covering product usage, bank selection behaviour, digital channel adoption, savings and investment preferences, and attitudes toward fintech and digital payments.

Industry surveys — structured surveys of banking professionals, technology officers, risk and compliance executives, and financial services practitioners in China, producing quantitative benchmarks and qualitative insights on industry priorities, technology investment intentions, and regulatory responses.

Survey findings are published as reports for general distribution or delivered as proprietary internal reports for commissioning clients, depending on the engagement structure.

How we work

Every engagement begins with a scoping call and a written proposal that sets out our understanding of your objectives, our proposed methodology, the deliverable format, timeline, and fee structure. We do not issue generic proposals. The proposal you receive will demonstrate that we have understood your specific requirements — the markets you are targeting, the decisions you need to make, and the competitive or regulatory questions that the research needs to answer.

Our China team

TABInsights' China research is led from our Beijing office, with strategic oversight provided by Cindy Yu, Executive Director and Head of Greater China at TAB Global.

Cindy Yu — Executive Director, Head of Greater China

Cindy Yu leads TAB Global's coverage of Greater China, with responsibility for research, editorial output, and commercial relationships across mainland China, Hong Kong, and Taiwan. She brings extensive experience in Chinese banking sector analysis, cross-border financial services, and renminbi internationalisation, and oversees the annual Global RMB Internationalisation Survey. Her work informs TABInsights' China Insights programme and the group's coverage of Chinese financial institutions in global markets.

Areas of expertise:

Greater China banking · Chinese financial institutions · Cross-border financial services · RMB internationalisation · Regional banking developments

Latest China research and coverage

Featured recent research:

Dec 01

The international use of China’s renminbi (RMB) has entered a new phase of accelerated, broad-based growth that is expected to extend well into 2026 and beyond. This is the central finding of the RMB Internationalisation Report 2025: New opportuniti

Dec 01

The international use of China’s renminbi (RMB) has entered a new phase of accelerated, broad-based growth that is expected to extend well into 2026 and beyond. This is the central finding of the RMB Internationalisation Report 2025: New opportuniti

Contact us today to discuss your specific requirements so that we can send you a very clear proposal to show you if we understand your needs instinctively to meet your business goals together sales@tabinsights.com

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